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Campaign Types
Template-based broadcasts with media support
HTML emails with rich editor and tracking
SMS
Text message campaigns with link tracking
Creating a Campaign
- Go to Campaigns → Broadcasts → Create
- Choose your channel: WhatsApp, Email, or SMS
- Select your audience — filter by tags, segments, or custom fields
- Compose your message:
- WhatsApp: Select an approved template and map variables
- Email: Use the rich text editor, add subject line and preview text
- SMS: Write your message (160 chars for standard SMS)
- Add personalization tokens:
{{name}},{{phone}}, custom fields - Preview and send a test message
- Send Now or Schedule for later
Campaign Analytics
Delivery rate — Percentage of messages successfully delivered
Open rate — Email opens tracked via pixel (WhatsApp: read receipts)
Click rate — Link clicks with UTM parameter tracking
Reply rate — Responses received from recipients
Bounce/Fail rate — Failed deliveries with error details
Best Practices
Send at a sensible time
Schedule campaigns for a time of day when your customers are awake and not busy, in their own time zone.
Audience segmentation
Send to the tags or segments a message is really for, instead of everyone. Fewer unwanted messages means fewer people blocking or unsubscribing.
Avoid spam filters
Keep email subject lines under 50 characters, avoid all-caps and excessive punctuation. For SMS, tell people how to stop the messages: STOP replies by SMS are not processed automatically, so remove those contacts yourself.
Sending from your own software
Campaigns are created in the dashboard. To send single messages from your own app, use POST /v1/messages/send.