Make a quiz
1Start
Open Quizzes in the sidebar. Press Generate with AI for a ready-made lead quiz, start from a template, or build your own.
2Add questions
Add questions and give each answer a score. A question can jump to another question, or finish the quiz, depending on the answer. Add an email or phone question so you know who took the quiz.
3Set the results
Pick a scoring mode: Percent, Sum, Max or First match. Then add outcomes, each with a score range, a result message, a segment tag and, if you like, an automation to start.
4Publish and share
Turn on Published, set your colour and button text, and add an optional page to redirect to. Copy the quiz link, or copy the embed code to put the quiz on any website.
Question types
Single choice
Pick one answer.
Multi-choice
Pick several answers.
Scale
Choose a value between a lowest and highest number.
Text
A free-text answer.
Collects an email address for the contact.
Phone
Collects a mobile number for the contact.
What happens after someone finishes
Contact
If they gave an email or phone number, they are added to your contacts.
Tags
They get a tag for the quiz, plus the segment tag of their outcome.
Automation
If the outcome is linked to an automation, they are enrolled in it.
Result
They see their result message, or go to your redirect page.
Responses
Every response
Each answer set with its score and outcome.
Summary
Completion rate, average score and which outcomes people got.
Export
Download responses as a CSV file.
Duplicate
Copy a quiz to make a new version quickly.